Already a staple in the fashion industry, Ed Hardy is moving in the motorsports world by collaborating with R.I.S. Designs to create a one-of-a-kind 2002 Suzuki Hayabusa, called “Eye of the Tiger.” With performance credentials that establish it as the hottest sportbike on the planet, the Suzuki Hayabusa is designed for serious riders who will settle for nothing less.

The name Hayabusa translates directly from Japanese as “Peregrine Falcon,” which is said to be capable of speeds of more than 200 mph—and predator of (perhaps not coincidentally) the common blackbird. The name is a subtle reference to Honda’s competing Hawk models. When introduced in 1999, it overtook the Honda CBR1100XX Super Blackbird as the fastest production motorcycle. Its combination of unsurpassed power, crisp handling and superb aerodynamics creates the ultimate sportbike.

The “Eye of the Tiger” was built in only 12 days so that it could be unveiled at the Lake Havasu Bike Week back in March. Despite the short deadline, no shortcuts were taken to create the impressive machine, ensuring a quality custom bike demonstrating the collaboration between R.I.S. Designs and Ed Hardy Motorsports. The unique “Menace” body kit, custom front windscreen, gold -anodized billet accessories, one-piece rear tail section and Ed Hardy-themed paint scheme transform the ‘Busa to an Ed Hardy-approved piece of art in motion.

For the last year, Ed Hardy has transitioned over to motorsports by releasing a helmet line, along with leather goods, such as riding jackets and gloves. With R.I.S. Designs, Ed Hardy has also now created a full array of billet products with a touch of Ed Hardy styling for ATVs, Sport Bikes, V-Twins and now a full line of customized motorcycles. Keep a look out for more eye-catching designs that will take the motorcycle industry to new heights!